The Power of No

on Episode 109: Mastering Mass Persuasion: Unleashing the Power of Marketing, at 44:08

t's about upstream thinking instead of downstream thinking. Deal with root issues, stop dealing with symptoms. really great read, very quick, very well researched. The second book, not a marketing book, it's called The Power of No by James and Lydia Altucher. It's kind of a play on the power of now, but it's the power of no and it's teaching people why the word no is one of the most powerful words in the English language, how to use it more often. Very, v