Episode 109
Mastering Mass Persuasion: Unleashing the Power of Marketing October 26, 2023 with Benji Carlson
Mass Persuasion Brand Building Audience Building Come from a sales background Try and do that at Scale Quiet mission inside my head is to make salespeople obsolete.
Listen on Spotify Recommendations from this episode The Power of No by James and Lydia Altucher
Book, at 44:08
"t's about upstream thinking instead of downstream thinking. Deal with root issues, stop dealing with symptoms. really great read, very quick, very well researched. The second book, not a marketing book, it's called The Power of No by James and Lydia Altucher. It's kind of a play on the power of now, but it's the power of no and it's teaching people why the word no is one of the most powerful words in the English language, how to use it more often. Very, v"
Epic Content Marketing by Joe Pulizzi
Book, at 27:38
"three years ago We had nothing we had no podcast. We had no blog posts. We had a Very very lousy pathetic webinar campaign. It was not good so we Chris Kiefer Hmm. Benji The book we read was Epic Content Marketing by Joe Pulizzi, which is a really, really great kind of get started, learn the basics, learn the frameworks, learn about listening mechanisms, learn about content formats, learn about a production schedule versus a pu"
Apocalypse Now (1979) directed by Francis Ford Coppola
Movie, at 45:19
"refreshing It's a great it's great to audiobook too. It's very well narrated Chris Kiefer Be helped. Chris Kiefer That's awesome. And then last question, favorite movie. Benji Apocalypse Now. 1979, absolute classic. Chris Kiefer I feel like the, is there newer versions of it? You're talking about the apocalypse now in 1979? I have not, I've definitely, I was gonna say if it was a more recent one, I"
Ishmael by Dan Quinn
Book, at 44:08
"teaching people why the word no is one of the most powerful words in the English language, how to use it more often. Very, very quick read and really was huge for me. The third one, let's just do a non-business book. Ishmael by Dan Quinn. Great book. Chris Kiefer Dan Quinn, what's that? Or I don't even know if I've heard Dan Quinn before. Give me like the 60 second or 30 second on that. Benji Ishmael at the surface is about a t"
Buy Back Your Time by Dan Martell
Book, at 4:44
"I'm a part of, which is non industry specific, it's just entrepreneurs, real estate people, investors, whatever it's in locally here in Coeur d'Alene called man on a mission. But we had Dan Martel who is the author of buy back your time. Have you heard of that book? Benji Yeah, he lives down the street from here. I'm interviewing him next month. He lives here in Kelowna. I know the book. Yeah. Chris Kiefer That's odd. I should h"