Made to Stick

on Episode 183: Transform Your Story, Transform Your Life: Unlocking Success Through Narrative w/ Jordan Loftis, at 51:54

that little book out. So like I've sent so many copies of that out because it addresses everything we're talking about only way better than than I could. And and I love a book. it's by Chip and Dan Heath. It's called Made to Stick. So if you're looking at stories like the way that they break Chris Kiefer Mmm. Jordan Loftis communication down and why certain things stick with people. And like this six part framework for how to te

on Episode 109: Mastering Mass Persuasion: Unleashing the Power of Marketing, at 44:08

I thought of a couple new ones. Yeah. All right, book number one is by these guys, Chip and Dan Heath. This one's actually just by Dan Heath. They wrote a really good book called Made to Stick, which is good for marketers. A lot of marketers have read it. They wrote one more recently called Upstream