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Benji Carlsonon Episode 109: Mastering Mass Persuasion: Unleashing the Power of Marketing, at 44:08
teaching people why the word no is one of the most powerful words in the English language, how to use it more often. Very, very quick read and really was huge for me. The third one, let's just do a non-business book. Ishmael by Dan Quinn. Great book. Chris Kiefer Dan Quinn, what's that? Or I don't even know if I've heard Dan Quinn before. Give me like the 60 second or 30 second on that. Benji Ishmael at the surface is about a t