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Benji Carlsonon Episode 109: Mastering Mass Persuasion: Unleashing the Power of Marketing, at 27:38
three years ago We had nothing we had no podcast. We had no blog posts. We had a Very very lousy pathetic webinar campaign. It was not good so we Chris Kiefer Hmm. Benji The book we read was Epic Content Marketing by Joe Pulizzi, which is a really, really great kind of get started, learn the basics, learn the frameworks, learn about listening mechanisms, learn about content formats, learn about a production schedule versus a pu