Blue Ocean Strategy

on Episode 111: Biohacking, entrepreneurship, travel/real estate, at 58:50

STEPHEN PETASKY I will keep those two on there because I'm a Sean Stevenson fan. I like what he's done in those books. I'll go with, I'll do a business book just if we got off the health topic for a minute, Blue Ocean Strategy. Always a big fan of that book. And basically we've kind of almost modeled our business off of it, but the concept is there's blue oceans and red oceans and blue oceans are, you know, there's all this business out there