Where Did the Money Go?

on Episode 177: From HVAC Pro to Business Consultant: Al Levi on Scaling w/ Systems & Core Principles w/ AI Levi, at 39:09

other one I would suggest is my good partner, Ellen Rohr. The name is tricky on this back spelling. It's R-O-H-R, Ellen Rohr. And her book has helped every contractor that I know for the last 20 to 30 years. It's called Where Did the Money Go? Which could not be named better. She wrote two books, Where Did the Money Go? and How Much Should I Charge? And they're actually read in sequence. And then my protege, the person I worked with, Tommy Mello, M-E-L-L-