Recommended by
- Zach Kenney
on Episode 159: Social media marketing, at 54:18
d. Chris Yeah, no, I totally agree. So what are your three book recommendations for Zach Kenney By far, my favorite business book I've ever read, the most impactful, I would say, is a book called Understanding Michael Porter. Michael Porter is a seminal academic in the business world, and his stuff is incredibly dense and really hard to read. And so somebody wrote a book breaking his stuff down, and even that's very, very dense. he