Transparency Sale

Book

Transparency Sale

by Todd Caponi

Recommended by

  • Jeff Wraley

    on Episode 79: Navigating the complexities of Developing Technology, at 51:04

    Actually, this is, this is a good one. Transparency sale. It's by a guy named Todd Caponi. Um, so transparency sale by Todd Caponi. Um, he's a Chicago dude, uh, software sales guy primarily, but, um, just talks about, he actually talks a lot about Google reviews, um, and how a five star review is sometimes seen as less trustworthy. Um, it's just like straight up five stars.