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“I don’t actually want to retire, I just want to be semi-retired for a long time.”

Lynette Xanders Founder of Wild Alchemy

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Lynette Xanders

  • CEO and Chief Strategist of Wild Alchemy
  • Strategist
  • Author
  • Artist
  • Skiier
  • Dog-lover
  • Aps Afficianado
  • Somewhat recent transplant to Central Oregon full-time
  • “I believe strong brands are much more like people than things. They live in the space between a product, logo and experience”

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Key Quotes and Notes

  • “Learn to trust your instincts.”
  • “Personal version of hell would be knowing exactly how it ends, and knowing exactly how I’m going to spend my days.”
  • “If you ain’t just a little bit scared, you ain’t just driving fast enough.” – anonymous racecar driver
  • “People will do anything in the world for us, except for read our minds.”
  • “We often leave that last 5% and lump it into ‘you know’and then we never really finish our sentences, we never really finish our thoughts, we never really create a vision of what we are talking about.”
  • “Most of the times we default to setting goals that are “financial goals” or “fitness/health goals” because it is measurable and easy. Go a step farther and expand on all of your goals. How will we know when we get there?
  • “I don’t actually want to retire, I just want to be semi-retired for a long time.”
  • “Consciously try to imagine a reality two rungs above where you are. Flip through patterns and themes, and noticing things that speak to you and elevate you in some way.”
  • “We spend more time planning a two-week vacation, than we do trying to figure out what makes us tick in the course of our lives.”
  • “We just assume that they have to be this way, because they’ve always been this way and thats what everybody else does.”
  • “I think that we just assume no, as oppose to saying ‘I’m going to make the world the way I want it.’ “
  • “People get trapped by the illusion of security. I think security is a myth. People get let go all the time. The only security you really have is having a business card in your back pocket ready to go.”
  • “Believing that our happiness matters. Our happiness, our creativity, our productivity, and our efficiency are all inextricably intertwined. We were made to serve, and we can’t know how we serve if we don’t know who we are and what makes us tick.”
  • “People often get stuck when they are trying to think their way through a problem, instead of feeling your way through a problem.”
  • “Once moss grows you’re done.”


David Allen on “creating wealth”

  • There was a study of a graduating class, what percent had financial goals, what percent didn’t have financial goals, and what percent actually wrote the goals down.
  • 10% had actual goals
  • 3% actually wrote their goals down.
  • That 3% made more than they other 97% of the rest combined.
  • Writing your goals down works!
Put some litmus tests to your goals. Things like:
  • # of days that we sleep in
  • # of days that we paint

Lynette’s Definition of Success:

  • I need to be able to sleep in
  • Eat Sushi
  • Play hooky a couple of times a month
  • Not worry about my checking account

Book Recommendations:

For other book recommendations from Lynette Xanders you can download her entire reading list on her website. 

Movie Recommendation

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