Pizza Owner Talks about Joe Rogan & Elon Musk Ordering a Pizza

Chris Kiefer (00:02.696)

Welcome back everybody to another episode of the Pursuit of Purpose. My name is Chris Kiefer and I am here with Dupree and Nehemiah, who recently are becoming well known in the pizza world because of a, a little bit on Joe Rogan's podcast when Elon was there and they ordered a double anchovy, double pineapple pizza. So that is what I'm this, that is the, the impetus or the reason behind this conversation. But first of all,

Dupree (00:02.826)

Welcome back and welcome to another episode of People with Super Purpose. My name is Chris Kiefer and I'm here with Dupree and Nehemiah who recently, uh...

It's a little because of a little bit on Joe Brogan's podcast and we're a double-meat, shall we call it double-meat pizza. It's both half is what, I guess that is the impetition or reason behind this conversation. But first of all, if Randy Maya, thank you so much for being spontaneous. And yeah, I'm glad you're here. Yeah, thank you for having us. Thank you. Yeah, so I am curious, like,

Chris Kiefer (00:31.008)

Dupree and Nehemiah, thank you so much for being spontaneous and being like, yeah, we'll come on and talk about it.

Nehemiah Leon (00:37.762)

Thanks, Rafferty. Yeah.

Chris Kiefer (00:39.984)

So I am curious, like from, I guess, Nehemiah, you're probably the one that was like closest. I don't even, I'm assuming you were not working at whatever time. It sounded, I don't know what time they recorded the podcast, but it seemed like it was late at night. But give us like the play by play of just from your perspective, how you ended up finding out about this. And then like the aftermath days, you know, hours and days later when you're like, oh my gosh, you know.

Dupree (00:43.854)

I guess the MI, you're probably the one that was like, closest to your opportunity or not.

I've been reporting about yesterday, and it seemed like it was all night. But you get to reflect the play by play of, just from your perspective, how you end up fighting out about this, and then, like, you'll have the best days, you know, the hardest days.

Nehemiah Leon (00:52.75)

Yeah.

Nehemiah Leon (01:06.458)

So yeah, it started off as like a regular Tuesday. With Halloween, I believe they have probably recorded it like the day before, broadcasted live on Tuesday. And I was usually like getting the day ready for the kids for Halloween and all that stuff. And I just so happened to stop by because we have two locations. So I'm at the Kyle location, kind of getting all the crew set up for the nighttime so that way I can have the night off with the kids. And then Dupree called me, the guy that's on the channel with us right now, and just starts like.

Dupree (01:09.185)

Thank you.

Nehemiah Leon (01:36.158)

you need to call me right now. And I'm like, oh, of course I call him right away. Soon as I see that text message, and he's like, is everything okay? I was like, yeah, man, what's going on? Like, you haven't heard? I was like, dude, what's going on? What's like, what happened? He's like, dude, like, are you serious? I saw you kept like kind of lingering on, like building up, like, it was like first it was fear, then it turned into excitement. Like, yeah. He's like, you were just.

Dupree (01:57.17)

I thought he was messing around that he didn't know.

Chris Kiefer (02:00.736)

Hahaha

Nehemiah Leon (02:03.202)

They just brought up your pizza place on Joe Rogan's podcast live with Elon Musk. And I was like, you scared the living X out of me. I thought someone died. He's like, better than that. I was like, what? Like, so that's pretty much what happened when a Kickstarter that day is that, you know, my buddy here freaking called me and he let me know. And then not even after I got off the phone five, six minutes, and that's when everything started like reviews were coming in followers on like Instagram started happening.

Dupree (02:15.628)

What?

Nehemiah Leon (02:32.886)

And I was just like, whoa. And so it just, it was, it kicked off pretty much an accelerated Tuesday after that brief phone call with my buddy of mine.

Chris Kiefer (02:41.588)

So that's interesting. You had no idea that you had delivered the pizza, so they were just a random, and you guys deliver, or did someone come pick it up?

Dupree (02:41.814)

So, Chris, that's interesting. You had the idea that you'd look at the pizza smacker, just for random, and you guys delivered it so I could pick it up and move it to the-

Nehemiah Leon (02:49.562)

So we do deliver, but at that moment, they had came and pick it up. They came and called to pick up for a pickup. So a gentleman, one of my employees told me that when they came to the window, they were like, hey, just so y'all know, this is the first celebrity. And they're like, okay, cool. Like who? Like one of the employees that told me, she said that they had said that they can't say, but if they like your pizza, you'll know about it. And fair enough, that was the...

that moment where they had ordered. It was like 11, 1130 at night. I think the reason why we got this opportunity to even be able to serve it, because when they were doing the podcast, there's not a lot of pizza places that are open past like nine or 10 o'clock. And we close at midnight. And it's out of a food trailer. It's one of our pizza trailers that we started up back in 2020. Yeah.

Chris Kiefer (03:37.004)

Okay. That's awesome. So the thing, like what I wanna, or just context for you guys, the review world, that's what my wife and I started this business where we have a software that helps businesses generate reviews. So we're deep into, like I know far more about Google reviews than I care to know about, and also like just way more than the average person. But I looked up, so from my perspective, someone told me, hey, listen to this.

Dupree (03:47.694)

business. We have a software that helps businesses generate reviews.

Dupree (03:57.366)

And also I might just wait longer than the average person, but I looked up, so from my perspective, someone told me, hey listen to this. I always am, you know, I am very intrigued by what Elon Musk has been saying, probably came up on Twitter and all that stuff. And there's some people like Chris, I've heard that Elon broadcast on the telephone. So I finally listened to it two years ago, and then four, and as soon as I heard just the way that it went down, I'm...

Chris Kiefer (04:04.472)

I always am, you know, I am very intrigued by what Elon Musk is going to say in public and on Twitter and all that stuff. And then there's some several people like Chris, have you heard the Elon podcast with Joe Rogan? So I finally listened to it to yesterday or the day before. And as soon as I heard just the way that it went down on the podcast, first of all, if they hadn't ordered a double anchovy, double pineapple pizza, which is

Nehemiah Leon (04:11.959)

Right.

Dupree (04:26.298)

First of all, if they hadn't ordered a Double H or a Double Planet Pizza, which is, to me, that's absurd. I've never heard of that. I'm actually gonna ask you guys, is that a pizza that is semi-frequently ordered? I've never ordered that. Have you heard of that before?

Nehemiah Leon (04:28.046)

Thanks for watching.

Chris Kiefer (04:31.028)

To me, that's absurd. I've never heard of that. I was actually gonna ask you guys, is that a pizza that is semi-frequently ordered, ever ordered, had you heard of that before?

Nehemiah Leon (04:33.634)

Right.

Nehemiah Leon (04:42.458)

So, I mean, by human, he's been away longer than I have, so.

Dupree (04:47.938)

I mean like maybe once a year you get you do get occasionally like people love anchovies and when they love them they They'll ask for them on the pizza. They'll ask for them on the side. So you know you'll get occasionally but not Pineapple, you know double pineapple double anchovy pizza. That's kind of that's a rare

Nehemiah Leon (05:04.082)

Right. That's a real amateur.

Chris Kiefer (05:05.372)

Yeah, because I was going to say the fact that it was this absurd type is one thing that helped you. And then the other thing was that it was super late and that they then ordered it in the in the show. And then there was like all these novelty things that came together. And then Joe Rogan is just like, oh, man, this is great. Shout out pizzas I own. And it's like that's it. And I was like, immediately I went and looked you guys up and I saw that you had around it was like 120 reviews or something.

Dupree (05:17.81)

So it's like all these novelty things that came together. And just...

Nehemiah Leon (05:20.698)

Right.

Dupree (05:23.47)

straight shut up and say, that's it. And I was like, immediately I looked you guys up, and I saw that you had around 120 reviews or something when I first noticed. And in the course of the next 24, 36 hours, I was like, oh, here comes the monstrosity of reviews, because then you start reading them, and you're just hilarious.

Nehemiah Leon (05:25.398)

Yeah.

Chris Kiefer (05:34.608)

when I first noticed and in the course of the next, you know, 24, 36 hours, I was like, oh, here comes the onslaught of reviews. Because then you start reading them and they're just hilarious of all these people just posting funny things, you know. But what I would say in looking, I then just looked up like pizza in Austin. And there's pizza restaurants in Austin with like...

Nehemiah Leon (05:34.766)

Right.

Nehemiah Leon (05:46.004)

Right.

Dupree (05:51.583)

I'm just looking up pizza in Austin. There's pizza restaurants in Austin with like 9,000 reviews. It's insane. They must have been in business for 20 years and they're large places. And so, first of all, it seems like a hyper-competitive market for pizza. And so, we'd love for you guys to talk about what is the vibe in that area.

Chris Kiefer (05:58.308)

9,000 reviews. It's insane. They must have been in business for 20 years and they're large places. First of all, it seems like a hyper competitive market for pizza. I would love for you guys to talk about what is the vibe in that area? Where are you guys located in comparison to? I'm assuming that nobody knows where Joe Rogan Studio is exactly. Tell me a little bit about the pizza.

Dupree (06:19.47)

to the fact that nobody knows where the working studio is exactly. But yeah, I'd like to talk a little bit about the pizza life in Boston.

Nehemiah Leon (06:23.233)

Yeah.

Chris Kiefer (06:27.288)

life in Austin.

Nehemiah Leon (06:31.127)

Here in Austin man, there's like I said, you kind of hit it dead on. The market here is pretty saturated, especially when it comes to like everybody that has that little niche that they say about Austin, about keeping Austin weird. So you have like the mellow mushroom and then you have like the different quirky names. You got Detroit style, you have Chicago, you have Pan Thin Crust, you have Neapolitan style. So there's a saturated market when it comes to pizza here.

Dupree (06:31.414)

Here at Austin, we're going to set up a company that helps. It's a hockey trip, which we're going to set up, especially with the course of life.

Nehemiah Leon (06:59.162)

And a lot of you know business owners that I've met that own pizzerias are pretty like Are like ex like chefs and things like that so they've come in from like cut working in like their own pizzerias and around in and around Austin and then started their Own thing in Austin as well and pizza trailers and like and their own like there you see Family on pizza places open up in like gas station restaurants And there's one other place called pizza grata that just got their own brick-and-mortar while being in a gas station for like three or four years

Dupree (07:05.994)

Thanks for watching!

Dupree (07:16.974)

We're going to be able to see it tomorrow. That means we're going to be able to open up the gas station by fronting. We're going to be able to open up the properties abroad. That's just not going to be the moment. We'll be able to get the gas station to run for like three or four years. So as far as we know.

Nehemiah Leon (07:27.706)

So as far as you know that the market here it's yeah, it's pretty well filled up

Chris Kiefer (07:34.624)

That's awesome. So then after you heard about this, so obviously Dupree, you heard it first, and how many days before had the pizza actually been ordered? Do you know? Was it 24 hours or two days before?

Dupree (07:36.314)

Yeah, that's great. Very cool. That's cool. So then it'd be after you heard about this, so obviously you agree you heard it first. Yeah, I watched... ..the days before after pizza. Yeah, I watched...

Dupree (07:51.842)

That is for you, man. I think it was the night before that order did. Well, not before that. Okay, so, please, please release the episode.

Nehemiah Leon (07:55.054)

Yeah, it was not before, yeah.

Chris Kiefer (07:56.684)

Okay, so they released the episode on Halloween and that's when... yeah, okay. So then back...

Nehemiah Leon (08:00.342)

Yeah, yeah, because I got confirmation from everybody that it was ordered that night before. I talked to my guy and I said, hey man, do you remember a double pineapple and anchovy pizza being made? He's like, yeah, I made that last night. Yeah, and he was like, yeah, I was like, because yeah, because of course that's not like a common pizza. You'd be like, hey, did you make a pepperoni pizza? You're like, oh, which one? But yeah, so he definitely remembered. And then one of my other employees, I was working at the cash register, she was like, yeah. She's the one that told me that it's for a celebrity. If he likes it, he'll know about it. And I was like, okay, that's interesting.

Chris Kiefer (08:09.992)

And he's like, yes, that's never happened before.

Dupree (08:11.126)

Hahaha

Chris Kiefer (08:19.205)

Yeah.

Chris Kiefer (08:30.409)

Interesting.

Nehemiah Leon (08:30.718)

And sure enough, that sure enough, as soon as Preet calls me about that phone call, I'm like, I'm like, OK, this all gets put together like real good.

Chris Kiefer (08:39.504)

Yeah, so Dupree, from your perspective, yeah, tell me how you heard about it and what was your thought of like, what's gonna happen?

Dupree (08:40.102)

It was kind of crazy because...

Dupree (08:47.254)

So I listened to the Joe Rogan podcast like everyone else, but the way I heard it, I was listening to a guy, meet Kevin, he's got a podcast, he does business and stocks and all that stuff. So he's doing a play-by-play on the Joe Rogan podcast. And then earlier in the podcast, they were kinda speaking about ordering a pizza. And then when they had said that, and I know he's in Austin, I was like, just in my mind, I was like, it'd be crazy if they ordered a Nehemiah's pizza.

So I was just kind of listening and then like 30 minutes later when they finally went into it and they're like, where's this pizza from? And you know, and they're like, pizza leo. And I was just like, it was kind of like at that very moment I was like, oh, shit, like I need to call him. And so I called this guy and right away I was like, I thought he art because the podcast was from the night prior. So like I thought he would have an idea of it. So the time that he was like, no, I don't know what's happening or what's going on. I thought he was just messing around. But, you know, then we figured it out and then.

Chris Kiefer (09:25.196)

I don't know.

Nehemiah Leon (09:36.898)

Yeah, no.

Dupree (09:39.958)

I mean the crazy part is Joe Rogan itself is like insane and then having Elon Musk like also eat it and you know try the pizza and stuff. That's like just another, you can't get better than that. That's like two of the, you know.

Nehemiah Leon (09:45.643)

Yeah.

Nehemiah Leon (09:49.571)

Yeah.

Chris Kiefer (09:51.024)

Yeah, someone I read one of the podcasts and it was like if the richest man in the world likes your pizza, it's good enough for me too. But that is great. Like, so Nehemiah, literally the wealthiest person on earth is like, yeah, this is good pizza that hits the spot.

Nehemiah Leon (09:58.19)

Yeah.

Dupree (10:00.052)

Oh yeah.

Nehemiah Leon (10:07.026)

Yeah, it was something that I kind of had to take a moment. It almost took me all day to feel realized, like, this has actually happened because I was telling Freedia, I was like, this is something we weren't prepping for. It was just like, we were just trying to do something to build a brand in the Austin area. And you know, he taught me in the picture industry and the restaurant industry early on when I was like, in my early 20s that, you know, you just take it one pizza at a time. Just make that one pizza.

You make it the best you can every single time, that's the goal. And that's been a very, very small, but yeah, big part of our success.

Dupree (10:39.257)

Strive for perfection every...

Chris Kiefer (10:44.66)

And the other thing I'm thinking is like, imagine so you're not there. It's not like you made this. So just like a testament to you built a business, other people are working, they're working at 11 o'clock at night. Just another freaking pizza. You know, how many pizzas do you make? And like, you know, the chance of just like stuff is going wrong or like, ah, whatever, you know, it's probably for some drunk guy. It's not even going to care. You know, uh, like just the care to then have a fantastic pizza that then they're like, this is freaking awesome.

Dupree (10:47.254)

So you're not there, it's not like you need this. So, just like a testament to you, you built a business. Other people are working, working at 11 o'clock at night, setting up a freaking pizza, and how do you get so happy? And like, you know, the chance of just like, stuff going wrong, like, whatever, you know? It's probably for some drunk guys that you care, you know?

Nehemiah Leon (10:49.88)

Right.

Nehemiah Leon (10:56.11)

Right. Yeah.

Nehemiah Leon (11:07.856)

Right.

Dupree (11:08.746)

Like, just the care to then have a big ass piece of the new Linux is freaking awesome. Yeah, and it's all about the whole big fat standards, increased views, and all that. I don't give a fuck. I'm curious, what did Telos like in the last couple days? Obviously, 152 Google reviews. What else, like, has there...

Nehemiah Leon (11:13.534)

Yeah. Yeah, man. It's just all about the little things, right? Standards, ingredients we use, the process, cooking methods, all.

Chris Kiefer (11:19.788)

So I would be curious, tell us like in the last couple days, obviously 150 new Google reviews, what else like has there have more people ordered that pizza? Is there like, was there a significant jump in just like, or pizza orders like crazy? Did you guys run out of anything like?

Dupree (11:29.698)

people weren't that pizza is that with a significant jump in just like pizza orders like crazy did you guys want anything like so I'm the type of person that like especially after years of not working.

Nehemiah Leon (11:31.444)

Oh, yeah.

Nehemiah Leon (11:38.606)

So I'm the type of person that like, especially after hearing something like, well, my buddy of mine right here, Dupree told me like that same day, he's all gear up. And I was like, as soon as I hear like, especially him saying things like that, I don't take it for granted. And me being a person like that, I am especially him being a testament of how I was with working with him, you know, back in California, you just start making things happen. You run out, you run out, but then you make the adjustments the next day. So like.

Dupree (12:05.27)

So I only would say that shit about my dad.

Nehemiah Leon (12:06.53)

When we went to hear about this, we're like, we're not sure. So I was like, you know, I'll buy an extra couple containers of anchovies. And we went through that in like six hours. I'm like, okay, there's nothing going on. So then I went the next day and bought a whole case. And then I doubled up on the anchovy inventory. And then yeah, we were able to keep up. But yeah, we're getting a lot. We're getting a big surge on double anchovies and pineapple pizzas. We actually put it on our menu on our online site under the gourmet option. We put it under small. We called it the Joe Rogan Experience.

Dupree (12:13.647)

That's a lot.

Dupree (12:25.947)

or get the big stars off the list. I don't think so. Yes, but not anymore.

Nehemiah Leon (12:35.694)

So you can order a small Joe Rogan experience, a medium Joe Rogan experience, or a large Joe Rogan experience. And they've been, my guys at the truck is like, because you know when you make, you answer, that's not like so appetizing or smelling for someone that actually is like smelling in the pizza place, like, ooh, who's cooking fish on a pizza, especially, right? One of my employees was like, Joe Rogan couldn't just say he loved cheese? So, and you know, that is pretty, you know.

Dupree (13:01.277)

That's awesome. Yeah we've, yeah we've tried all of them.

Chris Kiefer (13:01.924)

I was gonna say I've never had I've never had anchovies had you guys had an anchovy pizza before

Nehemiah Leon (13:07.61)

So we actually, I've had it only maybe once, but like not in a combination like this.

Nehemiah Leon (13:14.978)

But yeah, we, yeah, go ahead.

Chris Kiefer (13:15.36)

Same with Agent 3.

Dupree (13:16.79)

Yeah, I've had it. You know, you've got to try all your ingredients. Like anchovies and pineapple, it's a great mix if you think about it. Anchovies are very salty and they have a texture to them. Pineapple, you know, you've got the sweetness and stuff. And they're tart to them. It's actually a very good mix. We had a customer that used to order a combination pizza and then he would add pineapples and anchovies to that pizza. But that was like the whole...

all the other toppings mixed in. But yeah, it's a good pizza to have.

Chris Kiefer (13:53.32)

Yeah, and I actually pulled this up to show the example of what I was talking about with this, because this is just like fantastic thing for, now like the fact you put it on your menu also, great idea. Let me see if I can pull this up. So here's a, if I do pizza, Austin, Texas.

Dupree (13:53.514)

Yeah, alright, this is the election for the sub-duge.

Dupree (14:03.133)

This is just like, fantastic.

Nehemiah Leon (14:12.154)

Okay. Give me one. Yeah. Okay.

Dupree (14:12.22)

I'm actually working on this. So, I say, if I do pizza, that's what I'm working on. I'm always playing Google search, and this is, again, the thing that I think is so notable about this. You guys can hear me now, I've done this, but this is actually...

Chris Kiefer (14:20.5)

So when you just like Google search, and this is again, the thing that I think is so notable about this. And I don't, you guys may or may not have known this, but this is actually, I have like a presentation that I give people. And this is like for everyone listening to, this is super interesting information in my opinion. But the, if I just search for pizza, often Texas, right? That's where you're competing against these businesses that have 9.2 thousand, 2.6 thousand reviews. Holly, how long have you guys been in business?

Dupree (14:30.826)

people and this is my friend on the state team. This is super interesting information I have been in. Okay. But the, if I just search for pizza, opt for Tyson's right, that's where you're competing against these businesses that have 9.2 thousand, 2.6 thousand reviews. How long have you guys been in business? 2020?

Nehemiah Leon (14:48.672)

since 2020.

Chris Kiefer (14:50.612)

So you've been in business three years, like it's really tough to compete with people on that scale, right? But you guys are 20, so one, two, three, four, five, six, seven, you're 27th ranked right now. And even when I checked yesterday, you guys were like 32. So you're moving up in the list just on pizza in Austin, Texas, primarily because of the, you know, consistent reviews in the last couple of days. But what's more interesting is if I search for

Dupree (14:50.898)

So you've been in business three years, like it's really tough to compete with people on that scale, right? Yeah, it's a- You guys are 20, so 1, 2, 3, 4, 5, 6, 7, you're 27th ranked right now, and even my IHF dish rating is like 32. So you're moving up the list just on pizza in Austin, Texas, primarily because of the consistent reviews in the last couple days. Oh, it's more interesting as if I search for WIHF-

Chris Kiefer (15:18.6)

double anchovies, double pineapple pizza, which again, that's a very specific order, but after what just happened, that's not like, it's likely that this is gonna come up. You guys are, where is it at right here? You're number nine in Google search results as of today. If this keeps up for another couple of days, if someone in Austin is like anchovies, pineapple pizza, it's more likely to show up. And you can even see this part, I think is super interesting that it is,

Dupree (15:31.606)

You're number nine in Google search results as of today. If this keeps up for another couple of days, if someone in Austin is like, you can't go eat my junk pizza. It's more likely to show up in the game. You've seen this part. I think it's super interesting. But it is, Google shows a keyword that the person searched for in their game. So anyway, that I think is the, that's again why I think that's the case. Because I was like, I thought.

Chris Kiefer (15:47.8)

Google shows the keyword that the person searched for in the review. You know what I mean? So anyways, that I think is the, that's again, why did I reach out to you guys? Because I was like, I talked to my wife, I was like, this is crazy. This is literally like when we give a presentation, we're like, if someone searched for pepperoni pizza, like look, and we show pizza as the example. So this was like the perfect example in a microcosm of days of just like, check out what's going to happen to this business. So I'll be curious to know.

Nehemiah Leon (15:52.511)

Yeah.

Dupree (16:00.302)

I was like, this is crazy. This is literally like when we get a presentation where like, if someone searched for pepperoni pizza, and we show pizza as the example. So this was like the perfect example in a microcosm of days of just like, check out what's gonna happen to this business. So I'll be curious to know in the next month. Obviously there's gonna be a surge, but I don't know, like how long is this going to happen?

Nehemiah Leon (16:08.845)

Right.

Chris Kiefer (16:17.052)

in the next month. Obviously there's going to be a surge, but I'm, I would love to know like how long is this going to happen before it just starts tapering down? And then obviously it's going to be a, now you guys have a thing. It's like the, uh, I don't know if you guys have ever read the book purple cow by, um, Seth Godin. Have you heard that? So Seth Godin is the marketer marketing expert and he always talks about, uh,

Dupree (16:36.714)

No.

Chris Kiefer (16:43.816)

You need to, nobody stops to look at cows on the side of the road because everyone's seen a hundred cows, right? Thousands of cows. There are just, it's a cow. But if there was a purple cow, everybody's going to like stop and look at that purple cow. And you're going to have like traffic jams because people are stopping to look at this purple cow. And I feel like the double pineapple, double anchovy pizza, that's your purple cow. You guys just had this thing fall in your lap. And now, yeah, and now everyone's going to know you guys.

Obviously they don't have to even order that. But now if I'm in Austin, like, cause I live over in Idaho, but if I come down to Texas for a conference in a couple of months, like of all the pizza places I could go to, I'm going to go to the Purple Cow, but I'm, you know, I might not order, I might try a piece or a slice. I don't know if I'm going to go all in, but like that's, I just think that is exactly what happened.

Dupree (17:21.683)

That's the purple thing. That's awesome.

Nehemiah Leon (17:36.246)

Yeah, that's absolutely that.

Chris Kiefer (17:38.42)

So, yeah, going back to, like just, you guys, I would be curious to know, tell us the backstory. You guys met in California, in Bakersfield. Dupree, you were the one in the pizza business before. Like, how did you get into that?

Dupree (17:38.65)

Thank you so much.

Dupree (17:49.802)

Yeah, so...

Dupree (17:57.554)

So I've been in it since I was nine. My parents had pizza places when you kind of grow up into it. The place we met at was, we called it Slice of Italy. So that was just kind of branching off the pizza thing and going into more of a restaurant setting. So we had Italian food, pastas, salmon, and all those other things. That's where I think we're two weeks into the business. Nehemiah was a friend of my brother-in-law's.

So that's all, you know, we needed people, we just started a business and he walked in, you know, he had prior pizza experience working at a different pizza place, walked in and then from that day it was just, you know, we, you could say we're friends and then at times, you know, brothers, at times where I was, you know, not much older than them but almost like a dad at moments. The amount of time you spent together in a restaurant, you know.

Only people in the restaurant industry would know. We, you know, you're spending 12, 14 hours a day together. And you go through a lot of emotions, you go through a lot of, you know, celebrations, you go through a lot of ups and downs, and you know, everything that life brings. So you get to know that person very well, and your bond, you know, depending on how the relationship goes, it's, you know, something that you have for life. And then I think what me and him have, it's, you know, not just to say we work together, whatever.

We spent a lot more time than we even did with our spouses or our kids.

Nehemiah Leon (19:28.066)

Yep, it's true for sure.

Chris Kiefer (19:31.44)

And so what is your, what was, and for both of you, did you guys have like the specialty or like the best pizza on the menu? Or like the one that was most unique or the one that was like your marketing lever before? Or have you guys ever thought about that until now?

Dupree (19:35.981)

It's not like this.

Dupree (19:48.466)

I think for us it was more of just being in a traditional sense and I think that's how you say the purple cow analogy. I think that's where we kind of, when you're taught, like I was taught at a very young age by a father who's like old school. So they drill different things into your mindset. That's where, like speaking of books earlier, like the rich dad, poor dad sort of thing. If we did have a rich dad kind of teaching us the other side of things.

marketing and the sense of having a purple cow. That would have helped us immensely in different sense, right? But we've kind of grown from where we were, just in a traditional sense, make sure everything's like perfect. Like we, if there's like olive that's next, like closer to another olive, we like move it and make sure, you know, the pizza looks perfect every time. Like we take our time, we strive for perfection. So ours isn't more like, oh, there's like a certain thing that we do as far as like.

specialty product. It's more so everything we do is like perfection. Like our dough has to be perfect, the way we cut our cheese, the amount of pressure you put on it, the way we make our sauce, like you know all the ingredients, it has to be perfection.

Chris Kiefer (21:02.188)

Mm-hmm. Yeah, and what about you, Nehemiah?

Nehemiah Leon (21:06.534)

Yeah, that's exactly what makes our product unique, is what you just kind of touched on. The amount of tint and detail we put that some people would say is just like, oh, you're just cutting bell peppers or you're just going to be slicing a mushroom and placing it on pizza. No, there's little steps within those steps that we take to prep our item. And then, of course, doing a lot of things that a lot of pizzerias don't do is we emphasize on

Saucing it to the edge and ingredients all the way to edge that way you're getting that bite from start to finish versus just like Having a few bites and then you have a big old like three inch crust at the end that you toss away because it's just bread So we do a lot of those things and then when I've grown to learn the product with this gentleman back in 2010 it was more of a sense of just kind of understanding like This is a product worth wanting to like make career out of and I was like in between that whenever like it was like a mixture of things when we first started with each other was just like

Chris Kiefer (21:43.233)

Mmm.

Chris Kiefer (21:58.33)

Mmm.

Nehemiah Leon (22:03.65)

My dad had just passed away, my wife was pregnant. So it was like a lot of mixed things I needed to kind of embed myself somewhere where I knew I wanted to make something out of myself in the future. And of course you don't think about that in the beginning, but when it starts kind of unfolding as you go along, it was like, I felt from the beginning, this product was special. You didn't hear it in the customers itself on how delicious our crust is. Like he said, the way we make our dough, the rise.

Dupree (22:29.152)

Thank you sir.

Nehemiah Leon (22:32.49)

It's just a lot of little things that make it special. Not the name of itself, I guess you would say, that can make people stand out. Like, oh, this is like a pizza that is New York style. We can't even call it any kind of style. It's more of just like family-owned love that's kind of produced, and a product that can last for ages.

Chris Kiefer (22:51.328)

So if the slice of Italy in Bakersfield, there's two locations, and then you have another location to pre in Bellingham, is that right?

Dupree (22:52.119)

So slice it away, take the field, there's two locations.

Dupree (23:00.234)

Yes sir, yep, in Bellingham, Washington, yep. Sliced.

Chris Kiefer (23:03.688)

And what's the name of that place?

Chris Kiefer (23:08.264)

Sliced. Okay, so we've got sliced in Bellingham, slice of Italy in Bakersfield, and then Pizzeria Leone. And there's two locations in the Austin area, is that right?

Dupree (23:08.602)

slice the case, slice the belly ham, slice the leg, outbaker's wheel, and then pizza lamb. There's two locations in the Austin area.

Nehemiah Leon (23:18.373)

One in Austin and one in Kyle, Texas. So it's just like a suburb of Austin, which is like 15 minutes south of that.

Chris Kiefer (23:20.617)

Okay.

Chris Kiefer (23:24.424)

Got it. So my question would be are the menus of all these places, obviously Dupree and Nehemiah, you have different businesses, but are the menus between like sliced, sliced of Italy and a pizza Leon, are they similar? Are the pizzas the same? Like you guys feel like you have, is there the same menu options on at both places or do you make your pizzas the same way?

Dupree (23:25.742)

The next question would be are the menus of all these places obviously different businesses? and left and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right and right

Nehemiah Leon (23:49.155)

I have a thing.

Nehemiah Leon (23:54.518)

No, yeah, I was gonna say, yeah, it's just some things that I don't have yet because I'm still growing into our mango, which would be like adding the pastas and a lot more fried items and bar appetizers that we haven't gone to that level yet. But yeah, as far as the main source product of pizza, yeah, that's the exact same. We haven't changed any recipes, all that.

Dupree (24:06.454)

But the pizza's still.

Dupree (24:11.448)

100% same, you know.

Chris Kiefer (24:14.764)

That's awesome. And so obviously there'd be no significant impact to your businesses, Dupree, because they have no idea, but I'm curious, Nehemiah, is there like, I don't know what the typical pizza truck brings in revenue in a day, but in the last five days, is this like a 1X, 1.5, 2X? Like how much has business, just total revenue, like how much have you seen things change since that mention?

Dupree (24:19.387)

the

Dupree (24:31.686)

Last five days, is this like a 1x1.5, 2x, like how much does, is this just total revenue? Like how much have you seen things change since that mission? Uh, I would say that was...

Nehemiah Leon (24:44.69)

I would say a definite 2x for sure because there's a there is a Significant buzz and a lot of things that I that's going on over here the amount of Outpouring that people have just because people when you met Joe Rogan Experienced podcast came out. It's just like they just something we get calls It's like hey, is this a place from the podcast that we're gonna plug in with Joe Rogan. We're like, yeah. Okay. Thanks. Bye my what? So just like maybe they're just calling to make sure they're coming to the right place or like

Dupree (24:52.106)

That's cool.

Nehemiah Leon (25:13.922)

We would just get like phone calls. I was just like people curious on like, Elon ain't here man, is that true? I'm like, yeah, is he there right now? I'm like, no, man, he's not here right now. But if you get things like that, but if, yeah, as far as business like calls and like, like jibber jab, people call and just like, it's just crazy amazing, man. Just see all this importance.

Dupree (25:30.454)

But I think that's the impact, I think the worldwide impact, right? So there's a lot of places in the world where the understanding is different. He was showing me messages from Australia or China or other people. So their understanding of thinking where a place is or where a person is or where the celebrity is a little different than ours.

Chris Kiefer (25:32.394)

Yeah.

Nehemiah Leon (25:51.97)

Right.

Chris Kiefer (25:52.148)

Yeah, I'm curious. Like to me, my mind immediately, and obviously you're, you're trying to run a business. So the idea is one thing actually executing on it is that that's the hard part. But to me, I'm like, do you guys, are there, what other plans? Have you even sat taking a step back to be like, what could we, what else could we do with this to like keep it alive or, or like milk this? But to me, I'm like, T-shirts, like, is there, can I get a T-shirt that just says double pineapple, double anchovies? And then it's like a caricature of Joe and Elon like that. To me, it's like,

Nehemiah Leon (26:09.072)

Thank you.

Dupree (26:13.646)

Like, it's like a teacher that says double-clap about my truck, and it's like a caricature of Jody on my back. To me, it's like those types of things. It's like big,

Nehemiah Leon (26:17.711)

Thank you.

Chris Kiefer (26:22.088)

those types of things, just a big graphic tee and it says pizza land on Austin, Texas. Have you thought about stuff like that? Or you obviously have the Joe Rogan experience on the menu now, but I feel like there's other things that you could do to ramp this up and make it exciting and just almost like a staple of like, oh, did you go to this crazy food truck and order this thing or buy this merch or whatever?

Dupree (26:26.83)

Like, have you thought about stuff like that? You obviously have a general experience on the menu now, but I feel like there's other things that you can do to make this something exciting. Just like a sleepover, like, how could you go to this crazy food truck? Like, I'm just getting a bite of this.

Nehemiah Leon (26:33.397)

Wow. Right.

Nehemiah Leon (26:49.542)

Yeah. And that's, and the aspect of that, what we've talked about and done will be like, kind of just capitalizing on what this actually did for the business and like in general, because like, you know, being such a small business, right, we were like, we don't have like the capital revenue to be able to kind of make those things happen within like a hiccups notice. But as far as wanting to plan for that, yeah, absolutely. There's been thoughts and there's been actually like a conversation that me and my wife even had to be like, we have a wall at our pizza place in Cal that we wanted to put like, this is awesome. And then put

slash Elon Musk, like our pizza, double anchovies, pineapple pizza, this is excellent, Joe Rogan, just to kind of have it on there to kind of make it when people walk through the doors. They're like, oh wow, this was the place that Elon Musk and Joe Rogan ate at, like so that way if they don't see that, then we can actually put under hyphenate under there saying like Joe Rogan experience, episode 2054, which whatever it was, so they can look it up when they go home. And then we're like, okay. And kind of make things quirky like that. And like you said, when you touch them on that, it's kind of a good idea as far as the shirts wise. Double pineapple, double anchovies.

Dupree (27:29.902)

I'm going to go ahead and start the video. But I'll see you guys in the next video. Have a good night. See you guys.

Chris Kiefer (27:42.185)

Yeah.

Chris Kiefer (27:49.616)

Yeah, it doesn't. And I feel like the random shirts that are like people like, what? Like what? It's like, if you know, you know, that's kind of the cool part of having it, you know? Um, cause the other thing there, this is a random, uh, example, but in Coeur d'Alene where I live, there's a place called Jimmy's down the street and you know, the diners drive in or drive in diners and dives, whatever the name of it is, and a guy Fieri. So they paid, uh,

Nehemiah Leon (27:59.176)

Right.

Dupree (28:02.21)

This is a red, uh, example of a climate model. This is a place called J.D. Thomas Street. It's called the Viscous Diamond. God, diamonds, and diamonds. I'm not sure if that's a red dot, but I'm hearing. So, hey, uh...

Nehemiah Leon (28:13.125)

Yeah.

Chris Kiefer (28:17.812)

I don't even know. It was like 15, 10 years ago. It was a long time ago. They, you have to pay to be on that show and they paid, you know, 20 grand or whatever the cost was. And they still take to this day on the side, like it's a huge mural on the side that just says, Guy Fieri likes our cinnamon rolls. And it's just a huge picture, like a caricature drawing of his face. And you can get a mug that says diners drive-in, drive-ins and...

Nehemiah Leon (28:25.178)

Thank you.

Dupree (28:28.974)

And they still take to this day on the side, like it's a huge mirror on the side that just says, Guy Fieri, Guy Fieri likes our cinnamon rolls. And you picture like a character drawn in his face. And you can get a bump that says, like, uh, uh

Nehemiah Leon (28:39.457)

Mm-mm.

Chris Kiefer (28:46.604)

I don't know why I can't say that. Drive-ins, diners, drive-ins and dives. But that's like, they literally, 15 years later are just like, they're honking this horn nonstop of like, that's where Jimmy's down the street. Yeah, oh, the place that Guy Fieri went. Like, they still do that. But anyways, that's to me, I'm just like, man, this is, it's just a fantastic opportunity. And how can you like take it and make it that purple cow and make it even more absurd?

Dupree (28:56.302)

It's more nonstop, a lot faster, Jimmy's down the street now, the place that I've been here, and I've got to stay and still do that. But obviously, I'm expected to be able to say, yeah, this is just a fantastic opportunity, and what company like to take it, and take it, that purple cow, and take it, and eat it, but I'm sure, okay, it's like the restaurants that have the spicy, like the super hot food that's a challenge, right? Yeah. People don't know how different it comes to eat that.

Nehemiah Leon (29:02.668)

Wow, okay.

Chris Kiefer (29:15.572)

It's like the restaurants that have the spicy, like the super hot food that's a challenge, right? People don't come, not everyone comes to eat that, but they're like, oh, you're the place that has like the fireballs, right? And it's like, yeah, but that's on the menu, that's the purple cow. And then everyone else can just order our really good chicken wings or whatever. You know what I mean?

Dupree (29:26.494)

So that's like the fireballs, right? It's like, yeah, that's on the video. That's the one. Yeah. And then also just the fireball. Yeah, chicken buns. So yeah.

Nehemiah Leon (29:37.76)

Yeah.

Dupree (29:38.614)

Yeah, I think the initial push is always... I was going to say the initial push is always what brings in a certain type of person, but you have to have something behind other products as well in order to keep a customer or keep something going. And I think with our pizza and his pizza and what he's doing, he's certainly got a product that people could enjoy beyond just the pineapple and anchovy pizza.

Chris Kiefer (29:39.927)

So, yeah, go ahead, Dupri.

Nehemiah Leon (30:05.783)

right.

Chris Kiefer (30:06.272)

Totally. So, um, any other thoughts on this to wrap up? Um, like what, I guess the last question I have and again, if you have anything else to add, feel free, but what has surprised you the most about the last five days?

Dupree (30:08.234)

So, uh, any other thought on this?

Nehemiah Leon (30:19.33)

Thank you.

Dupree (30:20.092)

This is the most about the last five days.

Nehemiah Leon (30:25.698)

What surprised me the most is like I would say it wouldn't come to surprise but it surprised me because you know going through it it's a surprise itself right like because that little three minute segment that happened with it just being like mentioning the shadowing us out and like eating our pizza what kind of like life pivot this will bring if we can continue to stay on course with

Dupree (30:49.324)

Thanks.

Nehemiah Leon (30:52.054)

with this hot trend that's going on with the double pineapple angel, which I really feel like I really want to capitalize on that because what he did for us is something that's more like life-changing.

Dupree (30:53.326)

I'm not sure.

Chris Kiefer (31:04.764)

Yeah, totally. And how about you, Dupree?

Dupree (31:08.782)

No, certainly, you know, me and him been having conversations since that day and you have to initially just kind of have to go with it and you never, you can't prepare for anything like this, you can't ever. But you know, and what I kind of told him was it's like a dream come true moment for anyone in any kind of industry. You could have said any product, you know, it's not just pertaining to food or pizza. So like anytime you get free publicity like that or anytime, you know, a person of his

is noticing your product or appreciating your product and then along with that have an Elon. It's just, I mean you can't really anticipate that or ever plan for it. So right now I think the moment is just kind of going through whatever he's going through right now emotionally. But also planning and making sure whatever steps he could take to fortify all the success and go from there. And then with your ideas like shirts and stuff. I think...

Having a marketing team or having someone that's there to help them with that would be, I think, the next step for them.

Chris Kiefer (32:15.56)

Yeah, I feel like the if I don't, I'm not a t-shirt expert, but I feel like if you found there's got to be websites like my mind is like, go to Fiverr create. Actually, I would actually go to one of the AI tools and see if you can get a really terrible AI drawing of like drawing of Joe Rogan Elon Musk eating a double pineapple anchovy pizza.

Nehemiah Leon (32:15.624)

Right.

Dupree (32:38.082)

like aliens and stuff.

Chris Kiefer (32:46.244)

the one that actually creates art. But anyways, how fast can you get a t-shirt? And then the other one I almost forgot to ask was Dave Portnoy. How do you get Dave Portnoy down to try the double pineapple, double anchovy pizza? If you had a shirt, you email him the shirt, and then you just bug him until, he's gonna make it to Austin someday. Why would he not go review that pizza?

Dupree (32:57.93)

See you soon.

Nehemiah Leon (32:58.643)

Oh, yeah.

Dupree (33:08.879)

Thanks.

Dupree (33:13.033)

Thanks.

Nehemiah Leon (33:13.21)

Right, yeah.

Chris Kiefer (33:14.652)

And now you've got three celebrities and then you just keep going after like how many other celebrity testimonials can you get, you know?

Dupree (33:16.748)

Peace! Now you're...

Nehemiah Leon (33:22.032)

Yeah.

Chris Kiefer (33:24.068)

All right, so last question I ask everybody, do you have three, and each of you can do this, three book recommendations for our listeners.

Dupree (33:28.838)

We have three book recommendations for listeners.

Nehemiah Leon (33:35.422)

Oh yeah, so there's a couple of them that I'm actually getting into right now. There's a relatively small book that I've actually kind of been following on Instagram. These motivational movers and their business-driven mindset, therapy. I guess you would pay the channels that go through Instagram a lot. Here's As A Man Thinketh. And then there's, yeah, As A Man Thinketh, yeah, by James Allen. And then,

Dupree (33:53.003)

Thank you.

Chris Kiefer (33:59.308)

as a man think if.

Nehemiah Leon (34:05.002)

Think Thin Can Go Rich. And then there's another one I've caught up. What was it that was called? Profit First.

Chris Kiefer (34:13.284)

Okay. I think profit first is by the guy who made Camping World. His name is Marcus something.

Dupree (34:18.955)

Fuck this.

Nehemiah Leon (34:20.242)

Marcus Amonis, man that guy is friggin' this guy is friggin' a mogul when it comes to helping businesses, you know, fortify their reestablishing their SLPs and his big 3P process that he believes in, people, product and process.

Chris Kiefer (34:21.885)

Yes, yes.

Dupree (34:22.935)

Yes, yes.

Chris Kiefer (34:36.852)

That's awesome. And how about you, Dupree?

Dupree (34:40.118)

I think Rich Dad, Poor Dad is probably my number one choice all the time. I think just the background that we come from and the life that we kind of have. And then Art of War is just another thing. I'm more into strategy and all the things like that and always being about yourself and how you kind of see the world. And then basic economics, you know, I think those are very important. Art of War.

Chris Kiefer (35:03.252)

Is that the war of art or art of war?

Dupree (35:08.426)

sensu, that's you know... Basically, you know, strategy of how to make yourself stronger in the world and it comes from a warrior that you know...

Chris Kiefer (35:09.512)

Art of War. What's that one about?

Chris Kiefer (35:20.972)

I don't know.

Dupree (35:24.534)

killing people and all that stuff, but you can use it in a sense of life and how you attack life and how you, you know, and he knows me, like the way I am is I don't let anything affect me. How you solidify yourself as far as like feelings, emotions and things like that. And not letting, you know, the daily, daily like.

you know, ups and downs of life kind of affecting you. I think those are very, like, the most basic books that I think everyone should read, just to have general knowledge and kind of grow from there. There's, you know, thousands of other books that we could all read, but I think every single person should kind of read those. Basic economics. Just, yeah, I've heard in the business, so.

Chris Kiefer (36:03.048)

And what was the third one you said after Art of War?

Chris Kiefer (36:08.54)

economic.

Chris Kiefer (36:12.624)

Awesome. And then last question, favorite movie for each of you.

Dupree (36:13.617)

That's it. Last question.

Nehemiah Leon (36:18.97)

I mean, I'm more of a, I guess you can say science fiction kind of movie. I wouldn't say if it's science fiction, it's not true for sure, but non-fictional. It'll be the Avengers, man.

Chris Kiefer (36:31.66)

Avengers nice, how about you Dupree?

Nehemiah Leon (36:33.443)

Yeah.

Dupree (36:34.496)

Apocalypto.

Chris Kiefer (36:38.72)

That's with Mel Gibson, right? Like the native tribes, right? That's a fantastic movie.

Dupree (36:40.458)

Yeah, no gifts. Gifts? Yeah, that's the gift.

Nehemiah Leon (36:45.946)

You wanna talk about art and war right there? I'll fuck a lifetime, man. I'll teach you how to survive.

Chris Kiefer (36:51.31)

Yes. Awesome, guys. Well, if someone wants to get in touch with either of you to whatever, say thank you, try your pizza or whatever, what's your preferred method that someone get in contact with you?

Dupree (36:51.416)

Yes sir.

Dupree (36:58.134)

It's like making a dry pizza, and then what soup would you prefer if it's a pizza man? Okay, cut, cut.

Nehemiah Leon (37:05.922)

It'd be pretty much going on our website, MyPizzaLeon.com, and it'd be under Contact Us. We have our... Correct.

Chris Kiefer (37:10.236)

MyPizzaleon.com. Okay. And how about you, Dupree?

Dupree (37:15.069)

I would just say Instagram, Dupreebrar, D-U-P-R-E-E-B-R-A-R.

Chris Kiefer (37:23.252)

Awesome. We'll put those links down in the show notes below. Um, but anyways, guys, thank you so much for, uh, taking the time to come on today and uh, keep us posted on how the next couple of weeks go and when you get that merge up, because I want to get a, I want to get a double pineapple, double anchovy t-shirt. Um, so anyways, yeah.

Dupree (37:25.079)

Awesome.

Nehemiah Leon (37:41.424)

Yeah, man. Seems like I'm working on that.

Dupree (37:41.694)

I think we...I think we uh... I think we gotta find a way to get a pizza over to you. If you're not coming down.

Chris Kiefer (37:50.608)

I know how can you ship a, well, obviously it wouldn't be cooked, right? You'd have to be like frozen sent over. Um, and yeah, I, we, we are planning, my family and I are planning a RV trip, uh, in February, March timeframe around, like, we're just going to go see a bunch of the national parks and stuff. I got to get to Georgia in March. So we're planning this like eight week long RV trip. So I don't know if we were planning on stopping in Austin, but we have to.

Dupree (37:51.628)

I'm sorry.

Dupree (37:56.298)

You get frozen.

Dupree (38:18.19)

Thanks for listening.

Chris Kiefer (38:20.268)

You have to figure out how to do that. Cause I gotta try the pizza. But anyways guys, this is super fun. And for the rest of you listening, yeah, the rest of you listening, I'm also, there's gonna, I'm gonna put a link in just because of my nerdy self and my business, a link to me analyzing in detail the Google review impact. Because this is just, like I said, told both of you guys, this is just a hilarious coincidence of what we tell people all the time with their business. So.

Dupree (38:24.508)

That's awesome.

Nehemiah Leon (38:26.723)

Yeah. Yeah, thanks for having us Kurt.

Dupree (38:30.434)

I'm also using that on a whole other thing, and just because of my very self and my business, I'm linked to being generalizing and detailed that people will be impacted. Is this just like I said, I told both of you guys, it's just a hilarious coincidence of what we tell people all the time and everything's up. I'm very close with you, so check that out. Thank you all for listening to this. Awesome, thank you.

Chris Kiefer (38:49.846)

For those of you interested in that, check it out. And thank you all for listening. We'll see you next time.

Nehemiah Leon (38:54.782)

Alright, thanks Chris.

Chris Kiefer (38:57.586)

Yeah.